Inauguration ceremony for the new design of the Ferrari general headquarters in Shanghai. A project designed for Exclusiva Design meticulously planned project pays careful attention to light and form, creating walls with dynamic lines, decorative sculptural ideas and colours that intermingle as they tell a story, one of the most beautiful Italian stories of elegance, style, technology and innovation. It’s an alchemy of codes combined with art and technology to create a new and unexpected expressiveness.
In one of the high points of the ceremony, held on 14 April 2016, President Fabio Mazzeo and the CEO and President of Ferrari Greater China, Matteo Torre, unveiled the most important decorative work, on display to the public for the first time: a six-metre panel on which the Exclusiva artists have encapsulated the Ferrari icons and achievements in a thrilling series of images.